It’s not difficult to find a gelato in Rome (or anywhere in Italy, really).

There are gelaterias on nearly every corner of the city, each one ready to fill hungry mouths with their deliciously creamy treat.

The hard part is knowing if you have found genuine, handcrafted, naturally-flavored gelato.

Since nearly 80% of gelato in Rome is fake, that task can seem daunting. But armed with this knowledge, spotting the real thing is no problem.

How to spot real gelato in Rome

1.  Evaluate the color

Natural ingredients are not neon colored. Neither is real gelato. Look for soft, muted colors, especially in the Pistachio, Mint, and Banana flavors. Pistachio should be an earthy green, Mint should be white, and Banana should be whitish-grey. And do not be fooled by the fruit they put on top. It may look pretty, but it doesn’t mean any actual fruit was used in the making.

2.  Look at the shape

If the gelato is arranged in huge mounds above the top of the metal tubs, then it is fake. The reason it can hold this shape is that it has a much higher percentage of air, made possible using chemical stabilizers. So if you want a richer, more flavorful experience, and don’t want to pay for air (which you can get anywhere else for free) then go for something less globular.

3.  Observe the Ingredients List

Roman food shops are required by law to display their ingredients list, so it is a red flag if you can’t find one or have to search for it. When you do locate the list, count how many of the items are coded with an E followed by a number. E140 and E141 are natural additives, but most others are artificial creations.

4.  Last and most obvious

If you see stacks of cement-like bags behind the counter labeled with the names of different flavors like fragola, menta, and mandorla, than you are in the middle of a crime scene – the crime is known simply as “gelato fraud.”

Bonus – What makes gelato, gelato?

Want to look really smart in front of your friends and family? Wow them with your knowledge of what makes gelato different from ice cream.

  1. Gelato is made with mostly milk, whereas ice cream is made with mostly cream. Therefore, ice cream has 2-3 times the fat content.
  2. Gelato is made using a slow churning process, whereas ice cream is whipped. This means gelato has a lower air content making it denser and richer.
  3. Gelato is served at a warmer temperature than ice cream, and freezes at a lower temperature, so it is soft from the first spoonful.


  • Bridget Langer

    South African writer and blogger looking for the awesome in travel, food and delicious wine. Collector of passport stamps.