A Green Weekend on the Jurassic Coast

The first Green Weekend takes place along an ancient stretch of coastline that forms England’s only natural World Heritage site.

UNESCO UK and Beyond Your World take the viewer on a tour around the most beautiful and significant sites in the UK.

The Green Weekend is a travel series with a conscience. We take the viewer on a tour around the most beautiful and significant sites in the UK, exploring themes of sustainability, adventure and travel as education, promoting a more responsible form of tourism.

Our eco-escape along the UK’s Jurassic Coast is the start of an odyssey exploring Britain’s best cultural and natural landmarks. The first episode takes place along the ancient stretch of coastline that forms England’s first and only natural UNESCO World Heritage site. We kayaked beneath the crumbling cliffs, roamed the mysterious Holloways and camped out under the stars. Shunning planes for trains and Airbnb rents for folding tents, the Green Weekend sets out to make eco-conscious travel fun and affordable.

Justin Francis, CEO of Responsible Travel had this to say of the film:

“I loved the Green Weekend on the Jurassic Coast because I wanted to go. You presented responsible tourism in a simple, relatable, more enjoyable form of travel. We need to debunk the idea that it sounds hard or complicated, and you did that beautifully.” 

Why eco-travel?

Storytelling will be a vital component if we are to radically transform into a low carbon economy. Science can give you an easel but it cannot paint the picture. The effect of visual content, whether Bob Hunter’s ‘Mindbomb’ or Agnes Denes’ wheatfield can achieve as much impact than any policy change or corporate initiative. Timely, emotional and visually compelling stories punch through.

All too often though, we see glib narratives filling the travel space. The biggest travelogue on Earth is Amazon Prime’s The Grand Tour – three middle-aged provocateurs driving gas-guzzlers with no aim or higher purpose. The Green Weekend seeks to change that. To innovate the mainstream. Using journalism to offer solutions-based narratives that transport you to a world where sustainable travel is neither expensive nor a compromise. Storytelling has a huge role to play in changing travel for the better. Telling stories as a vehicle to achieve change in this space and beyond is our mission.


We need multilateral, co-ordinated effort to avert the climate crisis and so global, humanist institutions like the UN and UNESCO are crucial in delivering that. They provide the best platform for collective action and World Heritage sites the best canvas with which to tell a story. UNESCO works towards “mutual understanding, a plural approach to history and a culture of peace.”

Personal blog

In January 2019 I read David Wallace-Wells’ Uninhabitable Earth. It became clear to me that I needed to take more responsibility for my travel habits and the impact that I was having. At the time I was immersed in the production of a travel series, Into Russia, and whilst this felt important it was clear that the need for more sustainable travel was pushing my focus in a new direction.

I wanted to use my knowledge and experience to turn the focus onto eco-friendly travel, and build a platform to begin to explore and travel in different ways.

The process began back at home with a data-led series of public interviews on the streets of London. The mood and understanding towards climate change was shifting dramatically, and I wanted to be part of that evolution to promote a more responsible form of tourism.

Key to spreading the message was UNESCO. Ubiquitous in the travel space and universally recognised, having established a relationship with UNESCO in Russia, I wanted to double down on efforts to promote UNESCO in the UK. Green Weekends are the result of collaborative efforts with the UK National Commission for UNESCO to use travel journalism in impactful and meaningful ways in the age of sustainability.


  • Melvin

    Melvin is the founder and CEO of Travel Dudes, co-founder of the Social Travel Summit and the former COO of iambassador.

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